Brand
ProjectBuilt To Last
Howatson+Company, Creative Agency, Sydney
Associated creatives
Tags
Description
This commercial video for Honda titled Built to Last showcases various individuals emotionally attached to their durable outdoor equipment, including a man mowing a lush green lawn and a woman operating a leaf blower in a garden shed. The cinematography features natural lighting and cinematic narrative style across residential backdrops. Production and post-production credits include Rabbit, The Editors, and Howatson+Company.
Style
Horizontal, Cinematic, Warm, Polished
Techniques
Natural light
Industries
Mass Market Automotive
Background
Garden
Context
TVC / TV Commercial