Marcus Thomas, Agency / Creative,

Description

This dynamic commercial animation for Built Sour Puff candy opens in a surreal, colourful fantasy sky where marshmallow creatures bounce across floating candy islands and a DJ marshmallow spins records on donut turntables. The scene transitions rapidly to live-action footage of skydivers leaping from an aircraft while holding and promoting the brand's protein snack bars. The fast-paced video combines whimsical 3D animation with high-energy aerial action sequences, bright saturated hues, and playful sound design.

Style

Humorous, Horizontal, Cinematic, Saturated, Warm

Techniques

Animation, VFX / visual effects

Industries

CPG / Packaged Food

Color

Background

Clear Sky

Context

TVC / TV Commercial