Wieden+Kennedy Sao Paulo, Agency / Creative,

Description

This cinematic commercial video for Ford, titled Built for Tough and created by Wieden+Kennedy Sao Paulo and Immigrant, presents a sequence of rugged landscapes, moody skies, and dramatic weather. The narrative features various symbolic elements, including an empty school desk positioned on rocky shores and in forest clearings, a floating dark rock, a horse near a rural fence, and a blue pickup truck navigating through shallow river water and sandy terrains. The colour grading leans heavily toward desaturated, moody tones with cool overcast lighting that emphasizes the harsh, elemental environments. The camerawork employs cinematic framing and sweeping camera movements to underscore themes of endurance and resilience.

Style

Horizontal, Cinematic, Desaturated

Industries

Luxury Automotive

Color

Background

Clear Sky

Context

TVC / TV Commercial