Brand
ProjectThe Armchair
Bud Light The Armchair 2026
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Description
Bud Light presents The Armchair, a commercial spot featuring Peyton Manning in a group living room setting surrounded by football fans watching a game. The scene is set in a domestic living room with natural light coming through windows, where a man casually lifts a large white reclining armchair over his head while holding a beer can. Other people in sports jerseys and casual clothing look on in surprise. Produced by Biscuit, with post-production and VFX by Amber Fretton and Parliament, and music and sound design by Sonic Union.



