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BrandBSJ treats labels like filing documents
ProjectBrand Identity
A sheet of four identical adhesive labels for Brulerie Saint-Jacques coffee, featuring technical details and the BSJ brand logo design.

Studio Avenir, Design,

Associated creatives

Studio Avenir
Studio AvenirDesign

Tags

Description

This image features a perforated sheet containing four identical product labels for Brulerie Saint-Jacques. The design is stark and industrial, resembling official filing documents or administrative forms. Each label includes fields for net weight, grind type, and origin, alongside the brand name and address in Bagnolet. The primary graphic element is a stylized BSJ logotype rendered in horizontal scan-line texture. The overall composition is flat and highly symmetrical, emphasizing the modular and functional approach to the brand identity.

Style

Commercial, Corporate

Techniques

Typography

Industries

CPG / Packaged Food