Bryce Duffy, Photographer,

Description

A man stands centered on a rooftop installation covered with rows of dark solar panels, wearing a red work uniform, harness, and a white hard hat. He smiles slightly toward the camera with his hands resting on his hips under bright daylight. In the background, arid hills and sparse vegetation stretch across the horizon under a clear sky. Bold, brush-stroke graphic text is overlaid across the upper portion of the frame. The lighting is direct and natural, casting sharp highlights across the industrial setting.

Style

Horizontal, Commercial, Warm

Techniques

Natural light

Industries

Public Awareness

Color

Background

Rooftop

Context

Advertising Campaign