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Brand
Brompton Bicycles
ProjectBrand Identity

Havas Media UK, Media,

Associated creatives

Studio Blackburn
Studio BlackburnDesign and Direction
Time Based ArtsArt Practice
Time Based ArtsArt PracticeProduction and Direction
Havas Media UK
Havas Media UKMedia Buying

Tags

kinetic typographytypographytext animationmotion graphicsbrand identity

Description

This motion graphics video features clean, minimalist kinetic typography for Brompton Bicycles' brand identity project. Designed and directed by Studio Blackburn with production by Time Based Arts and media buying by Havas Media UK, the piece presents simple black lowercase action words centered against a flat light grey background. The sequence transitions smoothly through various typographic terms with precise digital rendering and consistent framing.