Brite Productions, Production,

Description

A vibrant lime wedge takes center stage in this advertising campaign focused on responsible drinking awareness. The image is an outdoor shot capturing a building adorned with a sizable billboard. Positioned prominently on the billboard, the lime wedge commands attention, symbolizing the universal ritual associated with adding lime to drinks. This visual campaign is set in Stockholm, Sweden, where the lime wedge serves as a simple yet effective reminder to drink responsibly. The surroundings include city streets and traffic lights.