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  • ·Therapy campaign by Bring a Trailer

PMG, Media,

Associated creatives

Tags

Description

This cinematic brand film for Bring a Trailer features a humorous therapy session where a patient reclines on a gray sofa, openly discussing his car-collecting habits. His therapist, a composed middle-aged man in a brown blazer and glasses, listens intently while taking notes. In a creative twist, the therapist opens his notebook to reveal a smartphone mounted inside, allowing him to browse live vehicle auctions. The scene highlights the addictive and communal nature of the platform as the therapist scrolls through car listings and user comments. The lighting is soft and moody, emphasizing the intimate, professional setting of a therapy office with warm wooden bookshelves in the background.

Style

Humorous, Lifestyle, Cinematic

Techniques

Live-action Technique

Industries

Vehicle Rental & Rideshare