Brand
ProjectBright Lights
Opendoor Bright Lights 2024
Associated creatives
Tags
Description
This commercial video for Opendoor's Bright Lights project opens in a dark bedroom where a man in blue pyjamas wakes up in the middle of the night. He checks a digital alarm clock reading 3:05 and walks over to the window. Peering through the blinds, he sees an intensely lit residential house covered in elaborate Christmas decorations and festive lights. A cinematic shot reveals Santa Claus waving amidst the festive display before cutting back to the man looking out. The spot concludes with a person using a mobile phone to view the Opendoor app with the message Make the easy move.