Publicis Ireland, Agency / Creative,

Description

This animated video created by Publicis Ireland for Spar as part of the Breast Before project features a 3D animated character pushing a shopping trolley down a supermarket aisle. The character picks up a yellow packaged product and examines the best before date printed on the back. The scene transitions to highlight health awareness messaging with pink text against a textured background. The animation uses clean digital styling and bright lighting to deliver a health awareness message through retail iconography.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Animation, 3D render / CGI

Industries

Grocery

Color

Background

Retail Store

Context

Advertising Campaign, Brand Film / Corporate Video