Publicis Ireland, Agency / Creative,

Description

Georgie Crawford presents the Breast Before campaign for Spar in this informative video. She speaks directly to the camera about her personal experience with breast cancer and the importance of early detection. The video features grocery products adorned with pink awareness labels as part of the health initiative. Natural lighting illuminates the kitchen setting where the presentation takes place. The project is created in collaboration with Publicis Ireland.

Style

Vertical, Cinematic, Clean

Techniques

Natural light

Industries

Public Awareness

Color

Background

Kitchen

Context

Advertising Campaign, Social Media / Short Form Video