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Brandupa!
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Indoor climbing gym rules posted on a sign. The sign has the rules written in both English and Portuguese, using arrows and lines to guide the eye.

upa! BrandIdentity 2026

Associated creatives

Allie Heesh
Allie HeeshDesign
Sara Silva Santos
Sara Silva SantosDesign
Andreia Luísa
Andreia Luísa
Huw Saunders
Huw SaundersWeb Development

Tags

signagerulesindoor climbing gym

Description

A rules sign is mounted to a white wall in a climbing gym. The sign, predominantly black, features the heading "REGRAS HOUSE DA CASA RULES." Arrows and lines guide the eye through the text in English and Portuguese. The sign is mounted with silver bolts. The climbing wall, visible to the left, features various-sized climbing holds, with colors including blue, yellow, and white. The sign is prominently displayed, indicating that following the rules is important in the climbing environment.