BrandFARE
ProjectBrandIdentity

FARE BrandIdentity 2018
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Description
An open hardcover book is resting on a stark white background, angled with its spine towards the bottom left and its pages fanned out. The left page is filled with dense black text in two columns, while the right page features a colorful photograph depicting what appears to be people in an outdoor setting, possibly a playground or park, rendered in warm tones. Another page behind it is also fanned open, revealing another portion of a photograph with hints of green foliage. The book's edges show a subtle spectrum of colors, indicating layered pages. The overall presentation is clean and minimalistic, emphasizing the book itself.