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Brandunknown
ProjectBrand Identity
Three columns of text stating WE ARE LOSING MORE THAN ICE with varying levels of digital glitch distortion against a light gray background.

unknown Brand Identity 2020

Associated creatives

Moby Digg
Moby DiggGraphic Design

Tags

Description

This graphic design piece presents the phrase WE ARE LOSING MORE THAN ICE in three distinct typographic variations labeled MD-1995, MD-2020, and MD-2050. The text serves as a conceptual commentary, evolving from a solid, bold black font on the left to an increasingly fragmented and glitched representation toward the right. By the final column, the letters are rendered in faint, horizontal slivers, mimicking data corruption or digital disintegration. The background is a consistent neutral light gray, emphasizing the stark contrast of the black lettering. The composition uses clean, sans-serif typography to deliver a poignant visual metaphor for climate change.

Style

Artistic, Abstract

Techniques

Typography, VFX / visual effects

Industries

Public Awareness