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Brandphysical retail after 15 digital years
ProjectBrand Identity
Triptych of brand apparel details including a fabric tag on navy blue clothing, an embroidered tree logo on a green puffer jacket, and footwear

physical retail after 15 digital years Brand Identity 2026

Associated creatives

This®Studio
This®StudioDesign
Evan LeFebvre
Evan LeFebvre

Tags

brand identity designbrand identityretail designapparel labelfabric labelembroidered logotree logogreen puffer jacketpuffer jacketathletic shoeshoe heel

Description

This triptych image showcases brand identity details across various retail apparel items and accessories. The left panel features a white fabric label stitched onto dark blue fabric with a tree emblem. The middle panel displays an embroidered tree logo and letter H on a green quilted puffer jacket collar under a textured beanie. The right panel highlights the heel construction and pull tab of an orange and brown athletic shoe. Designed by This®Studio and Evan LeFebvre for physical retail branding.

Style

Editorial, Horizontal, Warm, Clean

Industries

Outdoor & Performance Apparel

Color

Navy (30%)
Olive (40%)
Rust (30%)

Context

Advertising Campaign