Brand Identity 2019

Description

PORTO ROCHA created this Brand Identity piece featuring three bright orange books arranged into an architectural sculptural structure resembling a small stool or table. The books feature crisp typography on their spines and covers, with one book placed horizontally across the top supporting base while the other two lean inward to form an A-frame support. Each book cover incorporates a recessed photographic window displaying a landscape view of green vertical forms. The composition is set against a clean, neutral grey studio surface under soft directional lighting.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Soft Light

Industries

Digital Media & Publishers

Color

Background

Grey Seamless

Context

Advertising Campaign