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  • ·Brand Identity motion graphics video by Serviceplan

unknown Brand Identity 2024

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Description

This motion graphics video showcases an abstract sequence featuring dark, fragmented geometric shapes drifting across a textured background overlaid with a digital alignment grid. The composition incorporates dynamic camera framing and subtle textural elements, creating a technical and sci-fi atmosphere. Created as part of the Brand Identity project, the production involves contributions from Serviceplan, Serviceplan Innovation, Moby Digg, and motion designer Hendrik Sommerfeld. The dark and brooding visual tone is reinforced by precise digital overlays and atmospheric sound design.