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BrandAlaïa
ProjectBrand Identity
Black and white fashion campaign featuring women in elegant gowns on a beach, showcasing a minimalist aesthetic for summer and fall.

Alaïa Brand Identity 2026

Associated creatives

AKQA
AKQADesign

Tags

fashiondressbeachadult femalecampaignadvertisementgown

Description

The image shows three variations of a fashion campaign advertisement, rendered in black and white. Each composition features women in elegant, flowing gowns set against a beach background. The first ad shows a lone figure walking away on the beach. The second ad has two women on the beach. The third ad displays a woman in a gown standing on the beach, angled slightly away from the viewer. The text overlays include the brand name "ALAÏA," campaign details like "SUMMER FALL 25," and call-to-action prompts such as "Discover the Summer Fall 25" and "SIGN UP." The overall aesthetic is minimalist and high fashion.