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BrandStory Horse
ProjectBrand Identity
Two bags of Story Horse coffee beans with illustrated stickers. The bags are being held by a human hand, with descriptive text.

Story Horse Brand Identity 2025

Associated creatives

Andrés Higueros
Andrés HiguerosGraphic Design
Juan Pablo Tavera
Juan Pablo TaveraPhotography

Tags

coffee bagproduct photographyillustrationcoffeepackagepackaging design

Description

Two bags of Story Horse coffee beans are displayed, featuring distinct illustrated stickers and informational text. One bag showcases a cartoon horse character relaxing in a cup of coffee. The other bag features a horse character surfing. Text on the bags includes the brand name, region (Chiapas, MX and Veracruz, MX), finca, ubicacion, variedad, proceso, and altura. The bags are being held by a human hand. The background includes a shirt with green design. The photograph is well-lit, drawing attention to the product details and the whimsical illustrations.