MoMA Brand Identity 2025

Description

Graphical illustration on a brown background features white text arranged in a connected list of actions and concepts. The words 'Look,' 'Immerse,' 'Meet,' 'Feel,' 'Delve,' 'Discover,' 'Wander,' 'Ponder,' 'Play,' 'Linger,' and 'Here' are stacked vertically, with lines connecting them in a structured, almost flowchart-like manner. The font appears to be a simple sans-serif, and the lines creating the connections are clean and geometric, giving the image a minimalist style. The background is a solid, warm brown, contrasting with the white text to create a simple and graphic composition.