Float Brand Identity 2025

Description

A wayfinding sign is displayed indoors, designed to mimic an unassembled plastic model kit. The sign is predominantly blue with white text indicating different locations such as 'Rooms 40-46,' 'Fitness Studio,' and 'Lecture Hall'. A red fire extinguisher is visible in a designated cutout. The sign's design includes the appearance of parts still connected to a frame, enhancing the model kit aesthetic. A blurred figure is captured in motion, walking past the sign on a gray floor. The environment suggests a modern office or public space, with the sign serving as a functional and decorative element.