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BrandHanover
ProjectBrand Identity
Public advertising signs display the word ZUM in red against a white background, next to a green leafy environment.

Hanover Brand Identity 2025

Associated creatives

EIGA
EIGAGraphic Design

Tags

advertising signsignageletteringpublic art

Description

Two public advertising signs are displayed outdoors. The signs are white with large red lettering, spelling the word 'ZUM' across both. The first sign says 'Kurze Wege für Kulturfreunde' and displays 'ZUM' in a blocky, pixelated font. The second sign says 'Kulturstadt Hannover' and renders 'ZUM' in a wavy, almost explosive font. Green foliage is visible in the background, indicating an outdoor setting. The signs are mounted on metal frames and sit above a tiled walkway with a metal railing.