BrandMoMA
ProjectBrand Identity

MoMA Brand Identity 2025
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Description
A child wearing a green sweatshirt holds a stack of posters for a Family Festival. The posters are predominately white with colorful cartoon graphics of frogs, flowers, and a palm tree-like design. The child's hand and part of their arm are visible, giving a thumbs-up gesture in front of the poster. The poster's text reads "Family Festival" and includes the dates "Feb 15-19, 2015", alongside phrases such as "Spaces to play, create, and dream" and "Featuring art and activities exploring nature, sustainability, and world building."