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BrandVeikkausliiga
ProjectBrand Identity
Abstract typographic art featuring the word "VEIKKAUSLIIGA" in three different color schemes on a black background.

Veikkausliiga Brand Identity 2025

Associated creatives

BOND
BONDGraphic Design
Jesper Bange
Jesper BangeLead Designer
Nils Kajander
Nils KajanderLead Creative
Arttu Salovaara
Arttu SalovaaraStrategist
Salla Rehula
Salla RehulaProject Manager
Kirill Ratman
Kirill RatmanDesign Director
Marko Mrkobrad
Marko MrkobradDesigner
Noora Kerminen
Noora KerminenJunior Designer
Timo Bontenbal
Timo BontenbalMotion
Toni Hurme
Toni HurmeLogo
Konsta Leppänen
Konsta LeppänenPhotography
Paavo Lehtonen
Paavo LehtonenPhotography

Tags

typographywordmarkgraphic designtextlettering

Description

Three instances of the word "VEIKKAUSLIIGA" are displayed in a stack, each rendered in a distinct color scheme against a stark black background. The top rendition features green and yellow hues, the middle one displays orange and purple, and the bottom version is in solid white. The letters are stylized with a geometric design, composed of angled lines that create a three-dimensional effect, each color accentuating the layered construction of the typography. The lighting is flat and even, ensuring each color scheme is clearly visible and distinct. The composition is simple, focusing on the colorful wordmarks against a solid black backdrop, creating a high contrast visual.