OffBall Brand Identity 2025

Description

A large crowd gathers, their faces small and numerous, creating a sea of humanity at the bottom half of the image. Above the crowd, overlayed text banners dominate the view. The first text banner is red, with the bold, black-lettered word "ENIGMA!" followed by smaller text that reads, "Aaron Rodgers Comes In From The Darkness Retreat." The second text banner is white with the text "THE TURNAROUND: HOW SPORTS' BOOING CAPITAL TURNED A STANDING OVATION INTO CINEMA". Above the crowd and text banners, a cityscape appears in black and white. Buildings of varying heights with numerous windows fill the background on each side of the image. The scene gives a sense of urban scale and the power of collective action.