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BrandThe Royal Institute of Philosophy
ProjectBrand Identity
A black British telephone box displays a black and white advertisement for the Royal Institute of Philosophy, featuring a duck/rabbit optical illusion.

The Royal Institute of Philosophy Brand Identity 2025

Associated creatives

Only
OnlyGraphic Design
Beth Walrond
Beth WalrondIllustration

Tags

telephone boothadvertisementoptical illusionRoyal Institute of Philosophy

Description

A black British telephone box features a white advertisement inside the phone compartment. The advertisement is for the Royal Institute of Philosophy and shows a stylized black and white drawing of a duck/rabbit optical illusion. Above the drawing are the words 'Duck! Rabbit!' in black sans-serif font. Below the drawing is a logo and some smaller body text. The telephone booth is on a city sidewalk, with a stone wall in the background and a black bollard to the right of the phone booth.