BrandPapa San
ProjectBrand Identity

Papa San Brand Identity 2025
Associated creatives
Tags
Description
An eye-level, close-up shot showcases an arrangement of novelty matchbooks spread on a metallic surface. The matchbooks are dominantly yellow with pink and red accents. Each matchbook contains matchsticks, with either "FUEGO", "FIRE", or the symbol for fire printed on them. The matchbooks feature cartoonish illustrations of flames and text. The dominant colors are yellow, pink, and red, which create a bright and playful visual aesthetic. The composition is dense, with the matchbooks closely arranged and overlapping, highlighting their design elements.