Nouvelle Idée Brand Identity 2025

Description

A close-up shot shows a hand reaching for a Renzo brand soda can inside a cooler. The cooler contains multiple rows of soda cans, including Diet Coke and Fresca. The cooler's interior has a metallic wall with small perforations. A person, visible from the forearm down, extends their tattooed hand to grasp a Renzo soda can from the middle shelf. The person wears a black coat or shirt with visible buttons. Above the cooler, there is a sign with red lettering on a white background. The cans on the top shelf are primarily white with red text, while the Renzo cans are off-white with blue lettering. The Fresca cans have a blue-green background with orange fruit illustrations.