Market Art Fair Brand Identity 2025

Description

A close-up captures a person's back view, featuring a copy of the Liljevalchs Fair Map protruding from their back pocket. The map displays bold, red block letters against a light background. Above the pocket, a light gray sweatshirt is visible. The jeans appear to be a dark wash. The lighting is soft and even, and the color palette is restrained, with a focus on grays, reds, and muted tones.