BrandZürich Tourism
ProjectBrand Identity

Zürich Tourism Brand Identity 2025
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Description
Two pages of an open magazine feature a travel advertisement for the Zurich Card. The left page displays colorful buttons labeled with activities such as culture, museums, gastronomy, shopping, boat cruises, cable cars, tours, and experiences. A QR code is visible at the bottom, alongside text promoting the digital city pass. The right page presents the same Zurich Card logo, accompanied by thumbnail images of local attractions. A QR code is also on this page, encouraging readers to get their digital city pass and profit instantly. The overall composition uses a clean, bright design with a focus on ease of use and visual appeal.