International Assembly Brand Identity 2025

Description

A product shot presents two views of a black hooded sweatshirt against a stark black backdrop. On the left, the front view shows the hoodie with light pink stylized text running vertically along the left sleeve and a small abstract emblem on the chest. The hood features an abstract symbol. The right side displays the back of the hoodie. The same stylized text appears on the right sleeve, mirroring the front. A large graphic of a cartoon-like flower face with gray petals and a light pink smiling face is centered on the back, beneath which is the text "INTERNATIONAL ASSEMBLY" in a matching pink font. Additional text in a smaller font is positioned above the graphic. The hoodie features a drawstring hood and a kangaroo pocket.