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BrandOne Burger
ProjectBrand Identity
Brand guidelines for 'ONE' burger chain: logo variations, color palette, typography, and icon usage examples on contrasting backgrounds.

One Burger Brand Identity 2025

Associated creatives

The New Company
The New CompanyGraphic Design
The New Company
The New CompanyMotion
Benoit Florencon
Benoit FlorenconPhotography

Tags

brand guidelinestypographycolor paletteiconographylogo designbrandingvisual identity

Description

The image displays a series of branding guidelines for a burger chain identified as 'ONE.' The guidelines cover various aspects of the brand's visual identity, including logo placement, typography (Helvetica Condensed Bold), color palette (red, black, and white), and iconography. The document outlines the brand's desired tone as direct, conversational, offbeat, playful, and self-aware. The guidelines demonstrate the application of the brand's visual elements across different marketing materials, such as apparel, signage, and print ads. The layout is clean and modern, using a grid system to present information in a structured and accessible manner.