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BrandBeam
ProjectBrand Identity
A large billboard features an ad for Beam skincare with a close-up of a butt, cream tube, set against an urban brick wall background.

Beam Brand Identity 2025

Associated creatives

Saint-Urbain
Saint-UrbainGraphic Design
Florence Boudier
Florence BoudierIllustration
Gur Margalit
Gur MargalitMotion
Lian Benoit
Lian BenoitPhotography
Theo Choi
Theo ChoiPhotography
Eddie Javier and Gracie McGowan
Eddie Javier and Gracie McGowanProduction
Joe Parra
Joe ParraSet Design
Nya Grace and Chloe Michael Terlingen
Nya Grace and Chloe Michael TerlingenModels

Tags

billboardadvertisementbuttskincare productcream tubetext

Description

A ground-level shot showcases a sizable billboard advertisement for Beam, a skincare product. The billboard is split into two distinct sections. The left side features a close-up of a human butt, over which the brand name 'Beam' is superimposed in a large, sans-serif font. To the right, the ad transitions to a pink background featuring the tagline, 'A Happy Butt for Every Body. Take control of your butt's destiny with Beam.' A tube of Beam cream is displayed against an orange backdrop, accompanied by two small drops. The wall behind the billboard is constructed of red bricks, topped with a thin concrete line. The foreground consists of a gray concrete sidewalk. The sky is a clear blue. Another billboard is visible in the background.