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BrandCAKE
ProjectBrand Identity
An iPhone displays the Instagram page for cakecoffeeco against a sky background. The feed shows colorful coffee-related posts.

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

iphonecellphonemobile phoneinstagramsocial mediaappcakecoffeeco

Description

An iPhone displays an Instagram page against a blue sky background with scattered clouds. The screen shows the profile grid for the user "cakecoffeeco," filled with various colorful posts. The content appears to be related to coffee, with images of coffee cans, drinks, and graphic designs featuring coffee-related text and imagery. The phone itself is white and takes up a large portion of the frame, with the Instagram interface clearly visible. The time on the phone is 15:24. The blue sky provides a bright, contrasting backdrop, adding depth to the image.