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BrandCAKE
ProjectBrand Identity
Close-up of a hand holding a can of sparkling tonic coffee against a bright blue sky, showcasing the product's branding and design.

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

beverage canhuman hand

Description

A close-up shot features a hand holding a can of sparkling tonic coffee. The can has brown and tan vertical stripes with the brand name "cake" in light blue letters. The background is a clear, vibrant blue sky. The person holding the can is out of focus, drawing attention to the product. The overall composition is simple and clean, highlighting the beverage against the natural backdrop. The lighting is bright and even, providing clear visibility of the can's details and design.