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BrandCAKE
ProjectBrand Identity
Three Cake brand canned coffees: Iced White Coffee with creamy oat beverage, Sparkling Tonic Coffee with natural botanicals, and Iced Black Coffee.

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

canned coffeecoffee beveragecoffee canaluminum canbeverage canproduct shot

Description

Three aluminum cans of Cake brand coffee beverages are displayed on a tan surface. The can on the left has a dark blue background with pink lettering spelling out "cake." The middle can has a brown background with light blue lettering. The can on the right has a turquoise background and orange lettering. The cans have vertical stripes in slightly darker shades than the background. Condensation covers the exterior of all three cans. Product information and brand details are printed on each can.