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BrandCAKE
ProjectBrand Identity
Beverage in glass with straw, accented by graphic white text on a tan background, minimalist aesthetic.

CAKE Brand Identity 2025

Associated creatives

Daniel Ting Chong
Daniel Ting ChongGraphic Design
Jordan Metcalf
Jordan MetcalfGraphic Design
Andy Fenner and Marco Simal
Andy Fenner and Marco SimalCreative Direction
Frances Marais
Frances MaraisPhotography
Danica Deverill
Danica DeverillPhotography

Tags

beverageglassdrinkstraw

Description

A close-up shot features a clear, ridged glass filled with a tan-colored beverage. A translucent yellow straw is visible inside the glass. Graphic white text partially obscures the view of the glass. The backdrop is a solid tan, providing a clean background that emphasizes the glass and its contents.