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BrandKelfred Optical
ProjectBrand Identity
Bold typographic design featuring black letters 'K' and 'R' within white circles against a gray background, forming a unique monogram.

Kelfred Optical Brand Identity 2024

Associated creatives

Bon Temps
Bon TempsGraphic Design

Tags

typographygraphic designletter Kletter Rblack colorwhite colorgray color

Description

A striking typographic composition presents an interplay of positive and negative space, featuring a light gray background overlaid with darker gray letters spelling out 'KELFRED.' Dominating the visual field are bold black letters 'K' and 'R,' each encapsulated within a white circle, creating focal points. The deliberate use of monochromatic tones enhances the graphic impact, while the strategic placement of the circles around 'K' and 'R' emphasizes these letters as key elements within the design.