BrandFalso Melbourne
ProjectBrand Identity

Falso Melbourne Brand Identity 2024
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Description
A studio shot captures a white traffic cone against a neutral gray background. The cone features the text 'Open House' vertically aligned on its upper section, with 'Falso Melbourne' printed near its base. The monochrome palette emphasizes the textures and form of the cone, highlighting its smooth surface and the bold, sans-serif typeface. The lighting is even, casting soft shadows that accentuate the three-dimensional shape of the object, while the base is flat and stable. The cone's simplicity and clean lines are the focus.
