BrandCallen-Lorde
ProjectBrand Identity

Callen-Lorde Brand Identity 2024
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Description
Eye-level shot presents four framed posters displayed on a textured black wall outdoors. Each poster features the words "All Right?" at the top, along with affirmative LGBTQ+ statements in white text. The first and third posters are minimalist with a black background. The second displays a person with rainbow-prism coloring and the fourth shows a person with the rainbow reflected on their face, both on a green background. The posters create a grid pattern along the black wall, which has pipes and other industrial features. The pavement is visible, with a small patch of green plant life sprouting at the bottom. Overall lighting is natural, and the framing is wide, capturing the full arrangement of the posters in their urban environment.