REFIRE Brand Identity 2024

Description

A daytime shot presents the exterior of a multi-story grey building featuring a large, rectangular sign that reads 'REFIRE' in a stylized font. The sign is divided into two differently shaded sides, with the left portion in white and the right portion cast in a darker shade, suggesting the effect of shadow. Below the sign, a row of parked cars of various colors and makes is lined up along the curb, adding depth to the urban scene. A street lamp stands to the left, contributing to the practical street furniture, while the structure is under a clear, expansive blue sky. The building's architectural elements, including the linear arrangement of its facade, create a structured backdrop to the commercial signage and parked vehicles.