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BrandCHAMP
ProjectBrand Identity
A gray 'Champ Hotel' sign is mounted on a white wall, slightly angled and lit by ambient light with an orange color cast on the right edge.

CHAMP Brand Identity 2024

Associated creatives

Jesús López
Jesús LópezGraphic Design

Tags

hotel signsignageletteringindoorwall

Description

A gray 'Champ Hotel' sign is mounted on a white wall. The sign is made of individual, three-dimensional letters. The light is ambient, casting a soft shadow and an orange-toned color cast from the right edge of the frame. The camera angle offers a low-angle, eye-level perspective, presenting a clear and focused view of the sign against the plain backdrop. The texture of the wall is visible, adding a tactile quality to the composition.