ProjectBrand Identity

New York Distilling Co. Brand Identity 2024
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Description
A product studio shot features a bottle of Jaywalk Rye whiskey as the primary subject. The bottle is balanced on stacked, uneven gray bricks. Dried rye stalks are placed around the bottle and bricks, adding a natural element to the composition. The background is a textured gray, lending a studio backdrop. The bottle has a transparent cap with the Jaywalk name, a mostly white label with black lettering and a visible brown liquid interior. The lighting is dramatic, enhancing the textures of the brick and bottle. The image is shot at eye-level.