ProjectBrand Identity

New York Distilling Co. Brand Identity 2024
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Description
A bottle of JayWalk straight rye whiskey sits next to a glass of whiskey atop a metallic ledge. The bottle is multifaceted with a label in black and white. The glass contains a golden-brown liquid. In the distance, a city skyline rises against a dusk sky. The bottle has a black label at the top, printed with 'JAYWALK'. The background has a purple and orange gradient. The lighting is warm and diffused, highlighting the amber tones of the whiskey. The surface on which the bottle and glass rest is a textured, rusted metal. The backdrop is softly blurred, emphasizing the products.