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BrandCanadian Labour Congress
ProjectBrand Identity
Subway station stairway with advertising banners and directional signs, leading to underground platform, urban transit scene.

Canadian Labour Congress Brand Identity 2024

Associated creatives

Baillat Studio
Baillat StudioGraphic Design
Jean-Sébastien Baillat
Jean-Sébastien BaillatCreative Direction
Hayley Lim
Hayley LimArt Direction
Viktor Radics
Viktor RadicsPhotography
Viktor Radics
Viktor RadicsVideography
Charles Spina
Charles SpinaAccount Direction
Samuel Gauvreau Des AulniersClémentine Roy
Samuel Gauvreau Des AulniersClémentine RoyProject Management
Luce Ruissy
Luce RuissyMotion
Martin Laporte
Martin LaporteArchive Photography

Tags

stairwaysubway stationadvertising bannerdirectional signurban transit

Description

The photograph depicts a subway station's stairway leading to an underground platform. The walls alongside the stairs are adorned with advertising banners in yellow and brown, with bold text in French and English. Above these banners, a directional sign in black and white indicates destinations such as 'OASIS immersion' and 'Métro Place-d'Armes.' The stairway itself is constructed with concrete and metal railings, under fluorescent lighting. The scene captures the functional and utilitarian atmosphere of urban transit.