Boxy Brand Identity 2024

Description

This is an exterior view of an Indigo bookstore. The store entrance is flanked by large glass windows. On the left, a poster featuring a toddler standing on pillows, holding a toy, with the words "It's toy time!" in yellow lettering. On the right, another poster shows a mother holding a baby, with the text "Escape to your happy place." in yellow lettering. The Indigo logo is displayed prominently above the entrance. Through the glass, shelves stocked with books and other merchandise are visible inside. The lighting is bright and even, highlighting the clean and modern architecture of the store. People can be seen as blurred figures walking within the store, suggesting movement and activity. A white pillar supports the entryway.