BrandMad Agriculture
ProjectBrand Identity

Mad Agriculture Brand Identity 2024
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Description
The image shows an open magazine spread with a focus on agricultural content. On the left page, the headline "Letter from the Director" is prominently displayed above a close-up photograph of a black cow. The cow has ear tags and is set against a twilight sky, with a faint suggestion of the horizon. The right page features a column of text titled "DEAR READER," detailing a narrative about Mad Agriculture and its mission. The text discusses themes of regeneration, resilience, and a rebrand. The magazine's footer reads "MAD AGRICULTURE JOURNAL" along with volume and summer 2022 information. The overall aesthetic of the magazine combines natural imagery with textual content.