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BrandDemel
ProjectBrand Identity
Close-up of glistening brown chocolate coating over pastry with the Demel logo, from the famous Viennese confectionery company.

Demel Brand Identity 2024

Associated creatives

Katharina Gilbert
Katharina GilbertGraphic Design
Dan Cottrell
Dan CottrellGraphic Design
Sofia Kabelka
Sofia KabelkaPhotography
Propeller
PropellerWeb Development

Tags

chocolatepastrybrandingconfectionery

Description

This close-up shot showcases a brown, glossy chocolate covering an unseen pastry. Dripping rivulets of chocolate add texture and depth. In the center is the golden-brown "DEMEL" logo, underneath an Austrian coat of arms, followed by "K.U.K. HOFZUCKERBÄCKER WIEN 1786." The dark chocolate reflects light, creating highlights and shadows, enhancing the visual appeal. The overall composition directs focus to the brand and the rich chocolate texture.