Potluck Brand Identity 2024

Description

An overhead, medium shot shows a close repeating pattern of multiple packages of Potluck brand Gochujang and Ssamjang, Korean condiments, creating a colorful and textured surface. The packaging consists of boxes in different colors and designs, with some featuring text in both Korean and English, and others displaying abstract patterns and line art. The colors include pink, purple, green, and yellow. The net weight is printed on each box as 7.4 oz (210g). The lighting is even and diffused, which highlights the textures and colors of the packaging. The camera angle is directly overhead, providing a clear view of the pattern and the product details.